For the first article of 2025, Anna picks a saucy topic - the role middle management has to play in getting work done. Middle management are supposed to be the engine of the company that keep it running but often in especially in large companies, middle management can be where projects die. Anna talks about how motivating the middle management is critical to a company’s success.

As we get close to wrapping up 2024, Anna talks about the benefits of career coaching, Career coaching goes beyond just solving problems one might encounter in the workplace. It can prove to be a catalyst to that turbocharges your ambition and helps you achieve your career goals. In this article Anna gives us 5 case studies and also touches on how to choose the right career coach for yourself.

Anna delves into the Renaissance era and draws lessons from a truly revolutionary period of time that are still ver much applicable in today’s corporate world.

As we near Black Friday and all the special deals and promotions in every store front, Anna talks about how success of small businesses depends on fearless sales. If your business solves a clear problem, mention that. Always leave a call to action at the end of your pitch and other such golden nuggets are discussed in this article.

The Marketing funnel is dead! What? No it’s not, it has just evolved. The way people buy today has changed. it includes multiple touch points across various platforms and brands before a decision is made. The way we evaluate our marketing and sales activities should reflect the intricate details of the user buying journey.

Anna talks about the power of writing - right from inspiring creative ideas to improving productivity by maintaining simple to-do lists.

In this article Anna talks about the differences between UVP and USP and the art (or science?) of convincing someone to say YES.

Is Gen Z the most misunderstood generation living today? In this article, Anna talks about some of the preconceived notions of Gen Z and how business owners can get the best out of Gen Zers in the workforce through leadership, communication and empathy.