The Marketing funnel is dead! What? No it’s not, it has just evolved. The way people buy today has changed. it includes multiple touch points across various platforms and brands before a decision is made. The way we evaluate our marketing and sales activities should reflect the intricate details of the user buying journey.

Anna talks about the power of writing - right from inspiring creative ideas to improving productivity by maintaining simple to-do lists.

In this article Anna talks about the differences between UVP and USP and the art (or science?) of convincing someone to say YES.

Is Gen Z the most misunderstood generation living today? In this article, Anna talks about some of the preconceived notions of Gen Z and how business owners can get the best out of Gen Zers in the workforce through leadership, communication and empathy.